Empathize & Hypothesis Phase in the development of AI-driven services

In Part 1 of this series of articles, I uncover the evolution of the term Human-centered Design (HCD) towards Human-centered AI (HCAI).

So, how can you shift the design thinking design process towards Human-centered AI (HCAI)?

Pair Designers with Data Scientists

Pair Design
Pair Design
Photo by Brooke Cagle on Unsplash


Introduction to the role of Human-centered Design (HCD) in the development of AI-driven services

Lets thinking about AI and Design
Lets thinking about AI and Design
Photo by Glen Carrie on Unsplash

The design field has spread across several domains and Artificial Intelligence (AI) and Machine Learning (ML) will not be an exception.

AI does…


How to balance anticipatory design between automation and augmentation?

Automation vs Augmentation
Automation vs Augmentation
The confluence between AI and Design

Historical perspective — The three waves




Design is the most pervasive form of human activity.

Mihai Nadin


Design é a forma mais difusa da atividade humana.
Mihai Nadin


Artificial Intelligence (AI) & Machine Learning (ML) -driven User Experience (UX) and vice-versa

Photo by Dan Roizer on Unsplash

“The present is the past of the future.”

Wojciech Fangor

Joana Cerejo

Passionate about Human-centered AI and UX researcher. Experience Design Lead @Emergn https://www.jcerejo.com https://linkedin.com/in/jcerejo

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